Short-form video content consumption has increased for the past couple of years. Amidst this ongoing symmetry, if there is one name that deserves a toast, then it is TikTok.
TikTok is one of the biggest social media platforms, and for good reason. With short-form content and endless entertainment options, it is easy to understand why TikTok dominates social media. It allows users to quickly generate and share videos in a fun and informative way.
In addition, due to the application’s algorithm, the app keeps surfacing content that you are likely to watch and engage with, making TikTok an extremely addictive platform for many people. Whether you want to pass the time or learn a new skill, TikTok has something for everyone.
This article explains why TikTok became a dominant player in the social media landscape and grabbed the attention of so many. Check out why TikTok is receiving more attention than expected.
TikTok’s short-form videos (15-60 seconds) appeal to shrinking attention spans, making them easier to consume and share. From comedy sketches to educational videos, TikTok offers a variety of content that can keep users informed and entertained.
The platform thrives on short, punchy content that fits perfectly into the fast-paced digital landscape we live in today. Another reason is that the vastkTok content is made in the infotainment format. This type of content is addictive and highly consumable.
TikTok’s algorithm is witty. It offers only what the users are interested in seeing and what they might want to see. The For You Page (FYP) algorithm of TikTok is incredibly efficient at curating content users are most likely to appreciate, maintaining high levels of engagement, and providing a tailored set of content to all its users.
Someone who views a lot of beauty-oriented content should be getting beauty-oriented recommendations. Yet, such short video content would rarely appear in the feed of users interested in tech-related content. The algorithm typically rewards content with top-notch engagement—things like TikTok video likes, shares, and hearts—particularly since it makes the content more visible to a better audience.
TikTok guarantees equal treatment for all creators. We can also draw content from anywhere, irrespective of follower count or fame; short videos are ubiquitous, famous for a time, and diversified. Unlike many other platforms in the market, the content can go viral regardless of the number of followers on TikTok. Some new TikTok accounts (with close to 0 followers) have reached millions of views on their TikTok videos.
TikTok is inseparable from UGC. UGC is at the heart of TikTok’s success. It has established a rich and diverse community in which the media is constantly in flux.
TikTok reinforces this trend because short clips produced by end-users for brands are more relatable. According to Real Eyes TikTok UGC research, videos outperformed TikTok brand videos by 22% when it came to encoding emotion. More importantly, TikTok UGC videos brought 4.7 times and 10 times higher encoding scores than Facebook and traditional ads.
The world of social media never stands still, and keeping up with the trends is not easy. TikTok is a place where one can make their own trend, however. It fosters an environment of experimentation and creativity, challenging users to think outside the box and create unique, shareable content.
Demand for challenges and trends spreads like wildfire across the platform, making it a cultural phenomenon and keeping users devoted and connected. In turn, TikTok’s rise has spawned a new generation of influencers.
The streamlined interface of TikTok helps even beginner users navigate the app without a hitch. It is designed with usability in mind, with little to no friction between creating content and consuming it.
This means that, from the perspective of a new creator, it offers simple, end-to-end functionality coupled with a comprehensive set of essentially free video editing tools.
Undoubtedly, TikTok is a creator’s domain. And why not? Because, let’s be honest, all trends are created by creators on TikTok. In recognition, TikTok also created the TikTok Creator Funds to assist great creators on TikTok financially.
However, regardless of the TikTok Creator Funds, any creator can acquire brand sponsorships and live gifts from their fans. As the ever-classy platform it is, TikTok has payment options available for creators that drive further engagement.
Thanks to its diverse content creation, unique features, and global reach, TikTok has taken the social media world by storm. Though it does face some challenges, TikTok is still alive and well and, in fact, is shaping the future of short-form content.
If you too, want to grow your brand’s presence on TikTok, feel free to contact our social media experts at DesignWorkz.
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